![]() Some hosts allow you to add customizable calls-to-action to your podcast landing page or episode description and create supporting content like audiograms or basic social media graphics. But like any media format, podcast content marketing strategies involve a lot of moving parts, content creation, scheduling, and optimization, so I'm always on the lookout for hosting platform features that make my life just that little bit easier. How do you plan to market your podcast? The great thing about podcasts is that the content can be repurposed and distributed in so many ways. Hosts like Captivate, Transistor, and RedCircle all specialize in supporting private podcasts.ĭonation buttons: Want a more low-key monetization option? Buzzsprout's Support the Show lets you add a payment link call-to-action on every episode description, while RSS.com sends listeners to a customer donation or funding page. Paid membership platform: This is for you podcasters interested in building a subscription-based following. Some examples to look into include Libsyn's AdvertiseCast, Spreaker, and Ads by Anchor. Sponsorship opportunities: From marketplaces where you can be chosen by paid advertisers to one-on-one connections with podcast sponsors, the options are endless. Transistor offers Dynamic Ad Insertion (DAI), which automatically adds promotional campaigns or announcement clips pre-roll, mid-roll, and post-roll. Hosting platforms may offer options like:Īd roll insertion: More of a post-production feature, this allows you to insert unique ads throughout your episode. You may not be there yet, but if you want your podcast to earn its keep someday, monetization features will help you get there. Zapier is a no-code automation tool that lets you connect your apps into automated workflows, so that every person and every business can move forward at growth speed. But top podcasting platforms like Apple and Spotify also offer their own performance insights, and you can always add on tools like Google Analytics or Podtrac to supplement your platform's analytics. We currently host on Buzzsprout, which offers a lot of the above, but won't tell us things like what time of day people listen or when in the episode they drop off. Most and least popular content (time listened, bounce rate, etc.) Most popular distributing platforms and sources or devices (Apple podcasts, Buzzsprout embeddable player, etc.) ![]() downloadsĪudience demographics (gender, location, age, etc.) Other performance metrics to look out for:Įpisode performance over time (7 days, 30 days, 90 days, etc.) Look for those that offer Interactive Advertising Bureau (IAB)-verified data, which sets industry standards for downloads and weeds out bots and other analytics-killers. The most important thing to check in terms of podcast analytics is exactly what and how platforms report. What metrics do you want to track? Each hosting platform will bring something a little different to the table. So after some experimenting, we parked our previous podcast, MxV, at Anchor, a free app that would allow us to continue to share older episodes without paying to host a second podcast. Can you afford to host your podcast on the same platform long-term? My co-host and I have created several podcasts together over the years, and we didn't want to retire all of them. It's also important to consider past as well as future storage. While this allows me more flexibility in terms of storage, some platforms with comprehensive services tailor their packages to podcasts that publish more often. I publish Bettermental once a month, which is fairly infrequent for a podcast. How often you publish and the length of your episodes often determines which platforms and packages will work for you. So take your time to shop around, skim through all those "best podcast hosting" roundups, and compare features before you take the plunge.Īs you do, here are seven of the biggest factors you'll want to keep in mind. Picking a good podcast hosting site can mean the difference between a smooth production and launch process and a giant headache. Here are the podcast hosting platforms I mention in this article (I've tried most of them)-just to give you an idea of what we're talking about:ħ things to consider when you're looking for a podcast hosting platform So don't mix them up, but do look out for a variety of options. But as we'll see in a bit, plenty of companies have multiple solutions. Most hosting platforms don't allow you to record or edit audio or video and can't directly connect you to third-party distributors. ![]() Hosting platforms add an additional step to your production process, but they also offer a wide variety of features that you may not have access to otherwise. With a website, you have full control over your podcast and visibility into stats like website traffic and downloads, though you generally have to set up third-party tracking if you want more in-depth insights. ![]()
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